Harness the Power of Social Media to Develop Your Company

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By Rita Rice

In our previous issue we went over a few suggestions for earning money on Facebook. In this issue we are going to talk about Facebook marketing and Facebook Groups for your business.

This Facebook Group Application has recently been revamped by the social networking site, making it more efficient and beneficial for its users. As a strong point, the Facebook Group Application can not be used for professional purposes in order to build a target market. A Group can be kept concealed from other Facebook users in case the moderator chooses to do so. The Groups feature of Facebook allows for the participants of that group to communicate with each other through several conversations as well as post links, photos and even documents.

While the Groups aspect has its share of strengths, it also has some limitations when compared to Fan and Business pages on Facebook. To get the most out of this application, some businesses either assign a staff to manage it using a personal account or be mindful when adding contacts to their Facebook business page. Even the business owner can do this straight.

Let's quickly go over a few ways to apply social media management and using the Facebook Group Application to your advantage:

- As Connection to other Industry Figures

Regardless of what industry you fit in with, a solid conversation on the key points and issues of the network is one way to build your reputation whether through formal message boards or through laid back discussions in a medium like Facebook. For some other business owners, this could suggest talking to competition and revealing things that they aren't meant to. But then, they'd be surprised to know that a lot other entrepreneurs are willing and eager to share what they know. So don't hesitate to share and moderate a closed or open discussion (whichever you prefer) with other business owners. It might just be a peg for a prospect to choose you later on.

- As a Support Group

Do you have numerous questions regarding advertisements and other characteristics of running a small business? What about if you need to freely talk about an internal issue in the management department? With Facebook for Business, you can conveniently do this with as much visibility or privacy as you want.Your team will be thankful for the written support. It is also a way to celebrate small milestones in the department you belong to or with the company at large.

- As a Call for Corporate Social Responsibility

Are you organizing a fundraising activity? Or what if you want to associate with the charity or advocacy group that you're company is involved in? Facebook will give your efforts a strong sense of accountability. Not only that, it will also help you become more organized should there be a need for some volunteers from your team. If you decided to make the discussion open or accessible to everyone, your customers and other companies might even involve themselves.

As A Way To Keep Up With Staff Members Frequent communication among the workers is an essential element of any business. As such, these companies need a way to update their employees of the happenings in the Administrative side. For any issue that needs to be discussed within a staff, Facebook makes this possible without too much hassle or preparation such as having to hold a meeting. Discussions can be done through chats as well as submitting of updates at the wall.

Make sure you look for your next issue soon. We will talk about the ideal ways to get in touch with your Facebook friends and fans.

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